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Hispanic shoppers are more involved online when grocery shopping than their non-Hispanic counterparts, according to the latest HispanicLink study from market researcher firm IRI.
Hispanics tend to shop online more than non-Hispanics in several critical categories, such as fragrances and beauty, cosmetics and general households goods. In the United States, six segments of e-commerce shoppers exist based on their attitudes and behaviors regarding the activity: e-shopping enthusiasts, variety seekers, review seekers, selective e-shoppers, e-shopping resistors and e-shopping avoiders.
Read more<>Online Grocery Attracts Spain Consumers
Read more ecommerce news
Hispanic shoppers are more involved online when grocery shopping than their non-Hispanic counterparts, according to the latest HispanicLink study from market researcher firm IRI.
Hispanics tend to shop online more than non-Hispanics in several critical categories, such as fragrances and beauty, cosmetics and general households goods. In the United States, six segments of e-commerce shoppers exist based on their attitudes and behaviors regarding the activity: e-shopping enthusiasts, variety seekers, review seekers, selective e-shoppers, e-shopping resistors and e-shopping avoiders.
Read more<>Online Grocery Attracts Spain Consumers
Read more ecommerce news
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